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Multi-objective optimization: scary term? Nope! easy concept and useful technology!

The term multi-objective optimization may sound some-what foreign, but I promise you, you've been using it yourself every day, for years. Bare with me.. Say you're buying a car. You'll probably want a performant and an attractive one, but at the lowest possible price. The choice criteria you're working with, are: economic convinience, performance and aesthetics. Notice that if you choose [...]