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Innovate to Remain Relevant

To survive competition in a continuosly evolving market, companies HAVE to push their limits.

What is often overlooked, is that remaining relevant in the market place isn’t just about lowering prices and cutting down the time-to-market. Winning over the competition is also determined by improved product performance and technological innovation. Of course developing innovative products does mean stepping out of a comfort zone. Trying-out new solutions can often require more time to be spent on exploration, and then tweaking, adjusting (and finally validating) the new technologies employed. 

However, it stands to logic that more performant, faster, lighter engineering products, call for more performant, faster and lighter development processes and engineering simulation tools. Stats don’t lie: best-in-class companies are 53% more likely than their peers to use simulation to create a virtual prototype.

The majority of product engineers believe simulation is an extremely helpful tool for product design, yet there is still a somewhat consistent number of skepticals. If you are one of them, let us take up 5 minutes of your time to tell you why we think you might be wrong.

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Cost Reduction

Suprised? When thinking of simulation tools, is the first thing that comes to mind, a price tag? Purchasing simulation software, must be considered as an investment for the company, not a cost. Front-loading your development process with engineering simulation tools, helps uncover performance issues early-on in the development process, which is a lot less expensive than discovering them downstream, during the final validation and testing phases.

Virtually modifying, tweaking and validating a design, translates into less physical prototypes, less test-bench hours, less people involved in testing activities…And we all agree that this equals savings for the company, right?

Time Reduction

Pre-validating designs with simulation, has another advantage: it avoids last-minute suprises and issues that could delay release dates or client-shipping dead-lines…Just sayin‘!

Less trial and error, more understanding

If a performance issue is uncovered during testing campaigns, trouble-shooting simulations can be of great support. It is possbile to recreate the current product design within the software, apply boundary conditions similar to the testing campaign ones:

  • components‘ and system’s behaviour can be analyzed, to understand the ratio behind the issues.
  • several design alterations can be applied to the model, to check on how new layouts or components behave (trade-off analyses)
  • sensitivity analyses can be performed on the model to identify what design characteristics contribute to the issue, and find a work-around.

Simulation means eliminating those time-consuming, clumsy „trial and error“ loops companies can often get stuck in before reaching an engineering solution.

Smarter products

Embedded software is shifting the balance in product development. Companies find it increasingly difficult to keep up with software and hardware technologies, with the current development process and the tools available to them.

Advanced simulation tools for product engineering and control strategy development can help in overcoming the obstacles in “smart” functionality development.

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